Bad Practices with Google AdSense – Be Careful!


Some time ago we talked about How to make money with your blog, in a series of 3 articles. The last of them focused on Google AdSense and how to integrate it into our WordPress page. Today we are going to see things that we must take into account with the advertising that we add, via AdSense, in our blog, things that we should not do under any circumstances, because we are faced with losing absolutely all the income generated and what would be worse: being banned from AdSense for life.


Clicks on Google ads must come from a genuine interest on the part of the user. Any method that generates clicks or impressions on advertisements artificially is strictly prohibited. These forbidden methods include, among others, manual prints or repeated clicks, tools for automated generation of impressions and clicks, and the use of robots or fraudulent software. Please note that it is prohibited to click on your own ads for any reason.

Sometimes it’s tempting, you see the ad, and it’s interesting or not, you want to click … total, 1 click! Who will find out? Do not do it, you are violating the AdSense policy.

Beware, it tells us that the clicks have to come from a real interest, but it also tells us that it is forbidden to click on the own ads. That is, even if you are interested in the ad, do not click.if you new in Adsense and you buy your domain from somone else or want to buy before you do that you may check your website is banned by google or not that will save your money.


Publishers can not ask other people to click on their ads or use deceptive methods to get clicks. These include, among others, compensation to users for viewing advertisements or searching, promising to collect money for third parties for said behavior or placing images next to individual advertisements.

Avoid using phrases or texts such as “Support us”, “Click on the ads”, “Visit these links”.

It is better not to use anything, to one of those texts, but if you want to correctly identify the advertising do it with a “Sponsored Links”, “Ads” or “Advertising”. This is defined “as is” in the AdSense Terms and Conditions (that billet of text you probably have not read).

Google will determine the invalid activities in all cases, including (i) unsolicited mail, invalid queries, invalid impressions or invalid clicks from Ads generated by anyone, robot, automated program or similar device, including those made through clicks or impressions that come from your IP addresses or computers under your control; (ii) requested clicks or impressions generated through payments, false statements or requests addressed to end users urging them to click on the Ads or perform other actions; (iii) Ads provided to end users whose browsers have Java Script disabled; and (iv) clicks or impressions intermixed with a significant amount of the activity described in the previous sections (i, ii and iii).


Google prohibits the use of the AdSense code on pages of different kinds, such as pages that contain pornographic content, violent, not suitable for minors, sites that induce piracy, sites related to weapons, etc. Check all categories here:

Similarly, if your website includes content protected by copyright, you can not display AdSense ads either, unless you own those rights.


Google ads, search boxes and search results can not:

  • Integrate into any type of software application (does not apply to AdMob), including toolbars;
  • Show in pop-up windows or in underlying windows;
  • Place yourself in emails, email programs, including web email, or on pages where dynamic content (such as live chats, instant messaging, or comments that are automatically updated) is the main focus (it is not applicable to AdMob);
  • Place yourself in email messages, email programs or chat programs. (not applicable to AdMob);
  • Showing unclear due to other elements of the page; Included in a page without content (does not apply to AdSense for search, AdSense for mobile search or AdMob);
  • Include in pages specifically designed to show ads, appear on pages whose content or URL may make users think that, due to the improper use of logos, trademarks or other brand features, is associated with Google;
  • Insert yourself into other products or services of Google, or next to them, in such a way that the policies of said product or service are infringed.


Basically it comes to saying that: if you show ads, you have to let your visitors know. In the article we give you some tips to integrate an automated message on the web.

All this information can be expanded on the “AdSense Program Policies” page. I advise you to take a look, because it is you who care about your money.

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