E-commerce sites or stores can be particularly difficult to optimize (SEO) to attract search engines, as they tend to have the relevant content deficiency, structured with navigation pages (with little content) and pages Product (based on photos and duplicate content).
So the challenge or challenge to overcome is easy (although not necessarily fast), however, with a simple and effective content strategy.This article describes the content of five techniques that have been used successfully in various e-commerce websites. Some of these techniques are better suited than others to certain types of e-commerce websites. Consequently, you could use only one or more of them on your own website, as the case may be.
1.Descriptions of Categories with lots of text.
For many e-commerce websites, the main keyword optimization will focus on the pages in its category. The problem is that most category pages have little content, which mostly includes pictures and links.
An effective way to overcome this challenge is to write or copy introductory descriptions for each category, which will be displayed above or below the product listings.
Zappos.com, for example, is a long description (rather an article) at the bottom of the category (or department) pages. Note how descriptions include embedded links to pages in another category.
2.Rewrite Product Descriptions
Although category pages can be the main focus of keywords, product pages offer a lot of long-tail keyword opportunities. The challenge, of course, is that in many cases the product pages provided by the manufacturer use in the descriptions, which are duplicated in many other e-commerce websites.
One solution is to rewrite product descriptions to make them unique. Although it may not be practical to do for every product on your website, you could start with a short list of the products that offer the greatest SEO opportunities.Select products for which your site is not ranked No. 1 but which would allow excellent profitability if it were a higher rank.one more important thing if you hire a content writer before you get a post into your website use this free plagiarism checker tool that helps you to detect content is copied or not.
3.Write product expert reviews
An excellent strategy for adding keyword-targeted content to an e-commerce site is to write and post product expert reviews.In-depth product reviews could include images, videos, product testing and detailed analysis, and other value-added content that would be useful to buyers.
4.Create multi-page pages
Multi-thematic pages are pages that include various types of content specific to a specific keyword.
To create a multi-page page, start by selecting the keyword you want to target your campaign. Then write a very short article or relevant content about that keyword and place it at the top of the page batiburrillo.
Below that introductory content, it includes links to the products or categories of products on your website. Elsewhere on the page, including images, videos, comments, guides, or any other relevant content you may have on your site.The result is strong, keyword-rich page orientation, with relevant content perfect for users and search engines.
5.Enter Purchase Guides.
Buying guides are the deep articles that teach consumers what they need to know to select and buy the best product for their needs. Guides are especially useful for products that require specialized knowledge to understand.
For example, consumers on average know very little about computer specifications or how to choose the right equipment for their needs, so a buyer’s guide can be very useful for a website that sells computers.
The buyer’s tabs can be very easily optimized for the main or secondary keywords since they usually have keyword rich content.